Privacy policy
Baby Swimmers LLP is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you use our services, websites, products or contact us. It also explains your rights under UK data protection law.
By completing our online form, registering your interest or placing an order, either through our website, by email or phone you consent to the collection, use and transfer of your information under the terms of this policy, which is for the sole use of Baby Swimmers LLP.
1. Who We Are
Baby Swimmers is a Limited Liability Partnership number OC372841 and is registered in England and Wales. Our registered office is Swatton Barn, Badbury, Swindon, Wiltshire, SN4 0EU (“we”, “us”, “our”) provides swimming lessons through:
• Baby Swimmers – www.babyswimmers.co.uk
• Swimmers Academy – www.swimmersacademy.co.uk
We are the data controller for all personal data processed through both websites and all associated services.
Contact: info@babyswimmers.co.uk | 0333 335 5388
2. Personal Data We Collect
We collect:
• Parent/guardian name
• Child’s name, date of birth, swimming level
• Medical or allergy information
• Home address
• Email address
• Contact number
• Emergency contact details
• Booking and attendance records
• Payment details (processed securely through a specialist third party secure payment gateway with
only last 4 digits retained)
• Emails, enquiries, feedback
• Website usage data (cookies, IP address, device info)
3. How We Collect Data
We collect data when you:
• Register or book classes
• Contact us
• Purchase items
• Attend classes or photo shoots
• Use our websites
We do not purchase marketing lists.
4. Lawful Bases for Processing
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases for processing personal data:
• Contract – to provide lessons and manage bookings
• Legal Obligation – safeguarding, tax, accounting
• Legitimate Interests – running and improving our services
• Vital Interests – protecting a child’s wellbeing
• Consent – marketing and non essential cookies
5. How We Use Your Data
We use your data to:
• Provide swimming lessons
• Manage bookings and rebooking
• Contact you about class changes
• Process initial and recurring payments
• Ensure safety
• Send permitted marketing
• Improve our services
The privacy of the contact details that you provide to us will be respected at all times. The email address that you provided to us will not be disclosed to any third parties and we will never sell your data.
6. Children’s Data
All child information must be provided by a parent or guardian. The special category data we hold regarding health issues is only shared with your teacher to ensure the health and safety of yourself or child should you need medical assistance.
7. Marketing Communications
We may contact you about:
• New terms
• Special offers
• Photo shoots
• Related classes
You can opt out at any time.
8. Sharing Your Data
We share data only with trusted providers:
• Booking systems
• Payment processors
• Email platforms
• Website hosting
• Website development and technical support providers
• Photographers (if you attend a shoot)
We do not share data for third party marketing. We will only share your information where we are legally obliged to do so or where an emergency situation arises. We use a third party for our photo shoots who will have their own privacy policy. If you attend a photo shoot you will be asked to complete a separate registration form which will be sent directly to the photographer for the purposes of the photo shoot only. We do not accept any liability or responsibility in terms of the privacy and security practices of any third party and suggest you visit their website for information on their privacy statement.
9. International Transfers
Some of our service providers may process or access personal data outside the United Kingdom, including within the European Economic Area (EEA).
Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR. These safeguards may include:
• UK adequacy regulations
• The UK International Data Transfer Agreement (IDTA)
• The UK Addendum to Standard Contractual Clauses (SCCs)
These measures are designed to ensure that your personal data remains protected to UK data protection standards.
10. Data Retention
Your information is securely stored at the Baby Swimmers office and through our online administration system.
Your information will be held as long as we provide a service to you whilst you attend our classes. If you prefer not to be contacted in the future, please email us at info@babyswimmers.co.uk and we will remove your details from our database.
• Paper records: 1 year after your last class or contact with us
• Electronic records: 5 years
• Financial records: 7 years
Data is securely deleted after these periods.
Reasonable measures are taken to protect personal information from access by unauthorised persons, however we cannot guarantee the security of your personal data submitted by email or through our website, therefore any transmission is at your own risk.
11. Your Rights
You have the right to:
• Access your data
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent
• Complain to the ICO
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at info@babyswimmers.co.uk or 0333 335 5388 if you wish to make a request.
If you require further details on how we process your data you can request this by emailing: info@babyswimmers.co.uk
12. Security
We use appropriate technical and organisational measures to protect your data.
Changes to this privacy policy last updated 21 June 2026
This privacy policy was published on 18th May 2018 and updated on 29th April 2020, 28th October 2025 and 22 June 2026
This privacy policy may change from time to time and, if it does, the up-to-date version will always be available on our website.
How to complain
Email info@babyswimmers.co.uk
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk
COOKIE POLICY
What Are Cookies?
Cookies are small text files placed on your device when you visit our websites.
Types of Cookies We Use
1. Strictly Necessary Cookies
Required for the website to function.
2. Performance & Analytics Cookies
Help us understand how visitors use our site.
3. Functionality Cookies
Remember your preferences.
4. Marketing Cookies
Used only with your consent.
Cookie Consent
When you visit our websites, you can:
• Accept all cookies
• Reject non essential cookies
• Manage preferences
You can change your settings at any time.
Managing Cookies
You can control or delete cookies through your browser settings.
Third Party Cookies
Some cookies come from:
• Google Analytics
• Payment processors
• Booking platforms
• Embedded content
These providers have their own privacy policies.
Please refer to this link https://www.babyswimmers.co.uk/cookies/index for information on how we collect and use cookies and analytics on the Baby Swimmers Website.
Changes to This Cookie Policy
This Cookie Policy may be updated from time to time to reflect changes in legislation, technology or our use of cookies. Any updates will be published on this page.
Last updated: 22 June 2026.
